Popular streaming platform Spotify has declared launching its activities in Bangladesh during a live-streaming event attended by Spotify Founder and CEO Daniel Ek. The platform embarked on an expansion to add more than 80 new markets and bring the service to over a billion-extra people.
In 2020, Spotify opened verified pages dedicated to Bangladesh, indicating the official launch was imminent.
The Swedish company since 2008, is currently the world’s most popular audio-streaming subscription service. 345 million users, including 155 million subscribers, across 93 markets buy this subscription.
As part of the ongoing commitment to building a truly borderless audio ecosystem— connecting creators, listeners, and content—Spotify is embarking on a sweeping expansion, the company said on its website.
This will add 36 languages to its platform. “These moves represent Spotify’s broadest market expansion to date,” it said.
By reaching more countries across Asia, Africa, the Caribbean, Europe, and Latin America, the streaming service is giving millions of new creators the opportunity to create, discover, and build a career in audio creation—and giving a billion new fans the opportunity to hear it, Spotify said.
“In each new market, we will work with local creators and partners to expand our music offerings and deliver a Spotify experience that meets the unique needs of each market.”
Moreover, free and premium plans will be available across all the markets. In selected markets, Spotify will offer individual, family, duo, and student plan options.
The company is also looking to inaugurate its service in other South countries such as Pakistan, Nepal, Bhutan, Sri Lanka and the Maldives.
“It will definitely be good for the artists. The platform will allow audiences and viewers to listen and watch music contents from anywhere in the world,” said popular singer-musician Bappa Mazumder.
He suggested songs have to be copyrighted first in order to benefit from the platform. Otherwise, artists, lyricists and composers behind the creation of a song would face trouble in getting a royalty.
Hamin Ahmed, president of the Bangladesh Musical Bands Association (BAMBA) and a member of rock band Miles, is, however, not much optimistic.
“Nothing will happen to artistes. I would be happy if I am proven wrong.”
Because of Spotify, Bangladesh will become another market for foreign language songs, he added.
Despite its enormous popularity, Spotify has long faced criticism over streaming royalties, which many musicians say are insufficient, according to BBC News.
Spotify has been reluctant to raise its subscription prices because of increased competition, so increasing revenues will depend on new subscribers or different types of content, said Andrew Milroy, director of technology advisory firm Veqtor8.
“They face a significant threat from Apple, Amazon and Google, and they want to extend their differentiators and add more localisation in the markets they operate in,” he said, according to the BBC News.