A wing of the Commerce Ministry, the Bangladesh Foreign Trade Institute (BFTI), has hired CNN International Commercial, a US-based news channel’s commercial division, to promote ‘Made in Bangladesh’ products worldwide.
Based on the statement, both the organisations signed a non-financial understanding on May 2 to promote various export sectors of Bangladesh on the CNN network.
One of the goals of the deal signed between the bodies, achieving the export-oriented growth strategy through public-private collaboration.
BFTI stated that Bangladesh has shown resilience and kept the nation’s economy moving forward even as the world economy was hit by the coronavirus pandemic.
Based on the statement, the success stories of Bangladesh need to be promoted in the global arena and campaign themed ‘Made in Bangladesh’, which will help reach the global audience of CNN.
The BFTI will implement the campaign under the direct supervision of a steering committee formed by the Commerce Ministry.
Spellbound Communications Limited, the local facilitation agency of CNN in the name of Spellbound Leo Burnett, is in charge of the campaign coordination and fund management, as stated by BFTI.
Under the ‘Made in Bangladesh’ campaign, CNN will develop and execute TVC, Blueprint Bespoke Editorial, Promo, Vignettes and a ‘Made in Bangladesh’ theme week.
CNN will also promote five potential export sectors as well as 10 leading export-oriented organisations within the selected sectors.
BFTI chief executive officer in-charge Md Obaidul Azam and CNNIC director sales Abhijeet Dhar signed the instrument on behalf of their respective sides at BFTI office at Karwanbazar in Dhaka.
In line with the deal, CNN will produce television advertisements, promotional audio visuals and prepare a themed week of ‘Made in Bangladesh’ and others to campaign for Bangladeshi exports.
The Spellbound Communications Limited, the local representative of the CNN, and the BFTI will work together to make the digital campaign a success.