Decathlon, the French retailer of sporting goods, has opened its showroom in Bangladesh for the first time at Uttara, Dhaka on July 12 targeting Bangladesh’s growing market of health consciousness and fitness business.
Sports items and accessories for football, cricket, basketball, swimming, cycling, trekking, hiking and walking alongside sports textiles, backpacks, tents and fitness products are now available in that new store.
The retailer started arranging products according to the attraction of individual sports items. Different items are kept in their store to make the attraction of people who are interested in indoor and outdoor games. They also have innovative products to play a role in physical exercise.
The company will source products for the Dhaka store mainly from its warehouse in India and it will provide after sales service and accept returns.
The company also intends to expand its online presence to get feedback from the Bangladeshi people. Their intention has also to make a retailing platform if they get permission from the Bangladeshi government to start their open market platform.
With an annual revenue of over €12 billion, Decathlon has 1,500 stores in 54 countries, including almost all major economies. In South Asia, it has 70 stores in India and one big store in Sri Lanka.
Surprisingly, Bangladesh has long been one of the over 28 countries, including India and Sri Lanka, which the company has in its list of sourcing destinations, currently ranking as the third biggest after China and then Vietnam.
The company first made an appearance here 20 years ago and 10 years later established its own office in Dhaka and Chattogram, employing some 200 staff in total.
Annually, the company sources 100 million pieces of items like tents, shoes and metal frames of bicycles from 50 suppliers in Bangladesh, creating employment for some 50,000 people.