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Asian Paints and ActionAid Collaborate for fundraising Campaign

Industry: Building Material, NGO, NGO & Development, Paint
Company: ActionAid, Asian Paints
Company Intelligence Tag: CSR Insights, Partnership Insights

Prominent paint company Asian Paints and Action Aid Bangladesh have joined forces to organize the “Bring Colours of Happiness by Painting Happy Home” campaign. The initiative involved painting ActionAid Bangladesh’s Happy Home and donating funds raised from the sale of Asian Paints’ Ultima and Royale Luxury Emulsion colours. The campaign aims to support underprivileged girls residing in Happy Home by fulfilling their basic needs and providing education and skills training. The collaboration between Asian Paints and ActionAid Bangladesh highlights their commitment to the welfare and empowerment of marginalized girls.

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