BL Lifestyles, a division of DBL Group, is set to introduce an outlet for the renowned German sportswear and footwear brand Adidas in Dhaka, catering to the preferences of the growing affluent consumer segment. The upcoming Adidas outlet, strategically located on Gulshan Avenue, adjacent to the prominent Hotel Renaissance and opposite the Apex flagship store, is poised to offer a comprehensive range of shoes, sportswear, and accessories. The head of business operations at DBL Lifestyles, expressed enthusiasm about the imminent launch, highlighting the outlet’s readiness.