NEERA, Prime Bank’s women’s initiative, has been established by the bank to help underprivileged women of the society on healthcare and hygiene.
As part of the “Month of Neera’ initiative which marked the International Women’s Day, the officials of the different branches of Prime Bank are visiting different neighborhood community of their branches and assisting women on the subjects of healthcare and welfare, financial inclusion, literacy in finance, wealth management, etc.
Slums in Dhaka were visited by a team of female officials of Prime Bank and distributed sanitary products to the women who are living there. Under the ‘Month of Neera’ initiative, NEERA will undertake of welfare initiatives for the women from the branches across the country.
The initiative appreciates the significant contributions that the women are making to the national development and vows to create an environment which enables them to realize their optimum talent and potential and to pursue their goals.
Commenting about the initiative, Shaila Abedin, EVP and Head of Segments, Prime Bank said, ‘Month of Neera initiative is aimed at having a real impact and making women from all spheres of the society feel special as they deserve the best. NEERA will continue to stand for women in their relentless pursuit for progress. We will go extra miles for womanhood helping them realise their full potential’.