Culture of shopping is taking digital turn this year, thanks to smartphone usage and mobile internet penetration. E-commerce and online shopping is gaining momentum prior Eid Ul fitr across he country. Urban population is preferring the e-shopping to save time and traffic hassle.
E-shopping started gaining pace particularly after Shab-e Barat and its upward trend will continue till 15th Ramadan, said industry insiders. Online shopping and ordering per day rise 40% to 100% after Shab-e Barat. Small retailers are getting 25-30 orders per day which was 10 to 15 per day prior to Shab-e Barat. The upward trend is expected to continue till 15th Ramadan.
Bangladesh Post Office and e-Commerce Association of Bangladesh (e-CAB) are organising a series of fairs to promote online shopping.
Industry insiders from e-Commerce Association of Bangladesh (e-CAB) said e-shopping has been witnessing an upward trend for the last two weeks. As per their estimate, average number of e-shopping deliveries was 25,000 every day before the last two weeks, but now it has reached 35,000-40,000. Different e-shops now started offering discount and other facilities to attract more consumers. The sector is poised for exciting growth, minimum 30% comparing to last year. The reason to the high growth is coming from increasing number of social media users, particularly mobile Facebook in both urban and rural areas. Industry experts said the number of e-shopping delivery orders was nearly 20,000 a day last year, which is now more than 25,000. Yearly turnover of the country’s online shopping is Tk 800 crore-Tk 1,000 crores, estimated by e-CAB, which has more than 900 e-shops.
e-CAB and the Bangladesh Post Office will jointly organise an e-commerce fair on the GPO premises on May 17-18 next where leading e-commerce companies are scheduled to showcase their products and services.
The e-CAB and the Bangladesh Post Office started arranging a series of e-commerce fairs in divisional headquarters this year. The fairs were arranged in Chattogram on March 30, Rajshahi on April 6, Sylhet on April 13, Rangpur on April 27 and in Barishal on May 4. A similar fair will be held in Mymensingh on May 11.
However, product quality and delivery time remain as concern over e-shopping. But e-shopping is becoming more trustworthy as buyers can see reviews before buying any product from online.
There were some 9.3 crore internet users, including 8.7 crore mobile internet subscribers, in the country till March 2019, according to statistics provided by the Bangladesh Telecommunication Regulatory Commission.