Realme has managed to be one of the fastest-growing smartphone brands in Bangladesh, while also registering 183 per cent year-over-year (YoY) growth in the first quarter across Europe.
The company retained its position as one of the top 3 smartphone brands in Bangladesh, based on the Canalys’ Q1 2021 global shipments report.
Based on the date from Counterpoint Research, the brand has shipped 12.8 million smartphones worldwide in the first quarter of 2021.
As a result of this, 13 countries have ranked Realme as one of the top 5 smartphone brands by shipment which consists of India, Indonesia, Bangladesh, Cambodia, Thailand, Philippines, Russia, Egypt, Czech Republic, Greece, and Slovenia.
Realme has a 23 per cent market share and a 95 per cent annual year-on-year growth in the Philippines, grew 379 per cent year-on-year in Cambodia, and recorded a double-digit growth in Indonesia and Thailand.
The company maintained its 5th position in India with a 12 per cent market share.
This is the first time that Realme was in the top 4 vendors in 3 European countries for number of shipments as per the Q1 2021 Canalys global smartphone shipments report. It was also ranked by Canalys as 4th in the Czech Republic and Greece, with the Q1 annual growth rates of 4104 per cent and 477 per cent respectively. It is also 4th in Slovenia and 5th in Russia.
Sky Li, realme’s CEO, said: “I’m proud to see that we’re continuing our strong growth trajectory in the first quarter of 2021 with record growth in several markets, particularly in Eastern Europe. This shows we’re on track to becoming one of the top smartphone players in the world.”
Nicole Peng, vice president of mobility at Canalys, commented on realme’s performance: “The global smartphone market saw a strong recovery in Q1 2021, up 27.6 per cent as compared to one year ago when the pandemic first hit. As a relatively young company, realme accelerated its expansion during the past 12 months, delivering more than 45 per cent YoY growth on average every quarter.”
She attributed this to the brand’s push to grow its Gen Z consumer base and omni-channel partners globally.