Smartphone giant Samsung has soared the local market with “Made in Bangladesh” smartphone series.
Samsung has assembled about 15 lakh units of smartphones at their partner plant in Bangladesh in one year which is 96 percent of their total sale of the same period in the country. The smartphones including the highly sought-after Galaxy M Series & Galaxy A Series phones are being sold in a range from Tk. 7,500 to Tk. 40,000.
Samsung Bangladesh declared the above milestone while celebrating one year of its factory operations in the country along with its local partner Fair Electronics Ltd. on Saturday at a media conference with the presence of Ruhul Alam Al Mahbub, Chairman of Fair Electronics Ltd and Seungwon Youn, Country Manager of Samsung Bangladesh.
Samsung also declared that, no Samsung mobile handsets will be imported to Bangladesh after March 2020 as local plant is capable of meeting the domestic demand entirely.
Samsung’s country manager Seungwon Youn said that they want to be the major technological partner of the country through setting up the assembling plant in the country as the first multinational mobile device company in the country.
Samsung Bangladesh and its assembly partner Fair Electronics Ltd announced that the globally reputed mobile brand will start assembling its Galaxy-branded flagship products within next few months.
The 58,000 sq ft state-of-the-art plant in Narsingdi employs 1,000 skilled employees. Of them, 25 percent are female. A total of 50 engineers are employed there, including 10 from Samsung.
Fair Electronics set up the mobile plant two years ago and began assembling a range of 4G smartphones in June last year. In the last one year, the plant has assembled about 15 lakh units of smartphones, with prices ranging from Tk 7,500 to Tk 40,000.
Fair Electronics has set target to assemble 25 lakh units of smartphones in the next one year.
Currently, Fair Electronics is adding about 35 percent value to its products and within the next few years, the value addition will go up to 45 percent as it is planning to set up a PCBA motherboard manufacturing system which will be a milestone for Bangladesh market.
PCBA or printed circuit board assembly motherboard is the main component of products such as mobile phones, tablets, laptops and computers.
With Samsung Galaxy flagship products, Fair Electronics will move to assemble tablets at the plant as there is huge demand for tablets in the market.
Of the total mobile phones in use in Bangladesh, only 30 percent are smartphones. Currently, Samsung is the top player in the smartphone segment in Bangladesh, with 31 percent market share in terms of volume and 48 percent share in terms of value.
Fair Electronics also assembles Samsung’s home appliances such as refrigerators, air conditioners, microwave ovens and televisions.