Of all locally produced ceramic products, tableware has gained an impressive position in both domestic and international market, earning millions of dollars through export.
According to Bangladesh Ceramic Manufacturers and Exporters Association (BCMEA), in 2017-18 fiscal year Bangladesh exported ceramic products worth Tk380 crore, with Tk378 crore from tableware.
There are twenty tableware manufacturing companies in the country with total investment worth Tk2,200 crore. The yearly production is 255 million pieces while 19,000 people are directly involved in this sector.
Manufacturers produce different types of tableware products including dinner set, tea set, coffee set, desert set, cake set, sweet set to open stocks like plate, oval dish and bowl, cup with saucer, hollow-ware, mugs, flower vase and hotel wares.
The market consumption of the tableware products is worth Tk515 crore while yearly local sales are worth Tk478 crore and local market share is 93%.
Industry insiders have said that because of low labour cost, high quality clean natural gas and good reputation around the world, Bangladeshi tableware products have secured a place in the global market.
According to BCMEA data, nine ceramic companies export their products where Shinepukur and Farr Ceramics both have 24% share, Paragon Ceramics 18% and Monno Ceramics 10% share in the export market.
Visiting different ceramic markets in the city, Dhaka Tribune has found that in terms of sales Shinepukur Ceramics lead the local market. The total share of Shinepukur in the local market is 18%, Monno ceramic 15%, Farr 14% and Paragon 12%.
Talking to Dhaka Tribune, Tanvirul Islam, head of marketing of Shinepukur Ceramics Ltd, said after its establishment in 1997 it started commercial production in 1999 and from the beginning of commercial production, they exported their products.
“Now we are exporting our products to more than twenty countries and our main focus is the USA and the Scandinavian countries. Our yearly exports are worth 18-22 million US dollar and our yearly production is 220 lakh pieces,” he said.
“Our products have a huge demand in international market because of their quality and timely delivery,” he added.
Irfan Uddin, general manager of BCMEA, also director of Farr Ceramics, said they started commercial production in March 2007 with a capacity of producing 32,000 pieces per day.
“Now our annual production is 230 lakh pieces and yearly turnover is close to Tk100 crore,” he said.
“Actually our company products are export-oriented and we are exporting our products since the beginning. We export the products of FARR Euro Fine Porcelain brand, FARR Fine Ivory brand and FARR High Alumina Porcelain brand and our global network is now in more than 35 countries,” he added.
He further said that Farr Ceramic Ltd was continuously looking for new markets and the company’s exports accounted for 80% of its products.
In 1985, for the first time Monno Ceramics started producing ceramic products in the country. Now the annual production of Monno is 250 lakh pieces. Since then, many entrepreneurs have come to invest in this potential sector.
Now, many other Bangladeshi ceramic brands such as Star Porcelain Ceramics, Protik Ceramics, Peoples Ceramics, Tajma Ceramics, Jubok Ceramics, Standard Ceramics, Artisan Ceramics are operating with reputation at home and abroad in terms of tableware production.
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