Uber launched road safety campaign in Bangladesh to raise awareness around road safety. The month-long campaign was kicked off today through a video post by brand ambassador and number one all-rounder in the world of cricket, Shakib Al Hasan.
The Road safety campaign involves multiple elements like engineering, emergency medical services, traffic laws, enforcement, and public education. Reiterating the brand’s commitment to #SafetyAtHeart, the campaign aims to raise public awareness around the need for road safety, and sensitise Uber driver-partners and riders about road safety best practices.
The campaign will include activities like Driver Welfare program through free eye checkup and educational workshops, helmet distribution for Uber Moto drivers, and raising awareness on and off-ground to bolster overall safety of riders and drivers.