Walton, the local electronics giant, has registered 181 percent growth in the sales of its air conditioner (AC) products during January to May of 2019 as against the sales in the period of last year. The record sales came due to the research based strong product portfolio, innovative service campaign, climate change in Bangladesh and rising consumption capability of middle class consumers.
Earlier in May, 2019, the company shared that it grew 150 percent in its air conditioner during the period of January to April of 2019 against the sales of the corresponding period of the previous year.
The company celebrated the record sales recently and published the sales data at a program on “Celebration of booming sales of Walton AC” held at Walton Corporate Office.
As per company’s analysis, sales of Walton AC in the domestic market were gone up sharply with the raise of local temperature. To meet the increased demand, Walton is going to set up new production line in its factory with the world’s latest technologies and state-of-the art machineries.
Walton identified their unique initiatives behind the remarkable growth in their AC sales. The company now gives 10 years guaranty on the compressor of inverter AC and 6 months replacement guaranty facility, offering customers to change their used AC of any brand with the new one of Walton brand under the Walton AC Exchange Offer, 1-year electricity bill free or sure cash vouchers up to Tk 1 lakh or various sorts of free products or gold edition cricket bat-ball with the autograph of Bangladesh National Cricket Team’s capital all-rounder Mashrafe Bin Mortaza, allowing 10 percent discounts on the purchase through credit cards of different banks.
Under the AC Exchange Offer, users of any brand air conditioner can change their used AC with the brand new AC of Walton at 25 percent discount. Already, a large number of customers across the country exchanged their used ACs with the Walton’s new ones.
Targeting the export market, Walton has strengthened its R&D team for AC through recruiting highly experienced local and foreign engineers. Due to strong focus on research, product’s quality has been further improved and new models of huge energy-efficient air conditioners are released in the market.
Walton claims to be the first company that has introduced IOT-based smart ACs in Bangladesh which are controllable using mobile phones. Users can easily know various information about Walton smart ACs including the monthly electric bill, low or high voltage, overload on compressor etc.
Every air conditioner of Walton is released in the market after obtaining quality control certification from international standard testing lab NUSDAT-UTS.