Eastern Bank PLC (EBL) has entered into an agreement with BRAC Healthcare to provide special benefits to EBL cardholders on BRAC Healthcare’s products and services. The deal was formalized recently in Dhaka, as noted in a press release. This collaboration aims to enhance the value proposition for EBL cardholders by offering them exclusive perks when they use their cards at BRAC Healthcare facilities. The agreement signifies a strategic move to integrate banking services with healthcare benefits, promoting a more comprehensive customer experience. Senior managers from both organizations were present at the signing ceremony, underscoring the importance of this partnership. This initiative reflects EBL’s commitment to adding value for its customers by forging partnerships that offer tangible benefits in essential sectors like healthcare.
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