Nagad’s highly popular ‘BMW campaign’ has garnered massive participation from millions of people through merchant payments and mobile recharge. After three months of random selection phases, a final list of 71 individuals from all 64 districts in Bangladesh has been chosen to compete for the grand prize: a BMW car worth Tk 10 million. The ultimate winner will be determined through direct voting by Nagad customers. The mega campaign, running from March to June, has set record-high transaction volumes for Nagad, driven by enthusiastic participation. A show titled “Ke Jitbe BMW?” (Who will win BMW?) was telecast on multiple TV channels, with Bangladesh cricketer Mushfiqur Rahim as the special guest. Voting is open from July 1 to July 10, and the winner will be awarded the coveted BMW car.
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