Robi Axiata Limited, a prominent digital service provider in Bangladesh, has introduced Rich Business Messaging (RBM), a service by Google that allows businesses to send rich, interactive messages to their customers. RBM messages are more engaging than traditional SMS messages as they can include text, images, videos, buttons, and other interactive elements. This enhanced visual appeal increases the likelihood of customers opening and reading these messages. RBM enables businesses to connect with their customers on a more personalized and meaningful level by sending interactive messages, product catalogs, and even scheduling appointments seamlessly.
One notable feature of RBM is its enhanced security. Before receiving RBM messages, the sender’s identity is verified by the carrier, reducing the risk of customers falling victim to fraudulent activities prevalent in the digital space.
The Managing Director and CEO of Robi expressed his enthusiasm for the launch of RBM, emphasizing how it elevates communication to a new level by incorporating dynamic visual elements. This advancement in messaging technology is expected to transform the way businesses in Bangladesh engage with their customers, offering a more interactive and secure communication channel.
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