Berger Launches Female Painters Development Program

Industry: Building Material, Paint
Company: Berger Paints Bangladesh Limited
Company Intelligence Tag: Marketing Insights

Berger Paints has introduced the ‘Female Painters Development Programme’ to empower women in Bangladesh’s paint industry and challenge gender stereotypes. The initiative aims to enhance skills, improve work quality, and promote accurate and compliant painting practices. In collaboration with the National Skill Development Authority, 40 women have received training from the Berger Painters Training Institute (PTI) following the government’s curriculum.

A certification ceremony was held to mark the completion of the program’s first batch. The event was attended by prominent figures, including the executive chairman of NSDA and the chief marketing officer of Berger Paints. By providing international-standard training, the program seeks to prepare women to meet domestic and international labor market demands. Berger Painters Training Institute, recognized by NSDA, has been instrumental in developing a skilled workforce in the paint industry, benefiting over 6,000 painters to date. Berger plans to expand its training initiatives to other areas in the coming fiscal year to support the government’s Sustainable Development Goals.

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