India’s top audio and wearable brand, boAt, has partnered with DX Group, a renowned conglomerate in Bangladesh, to distribute its product range across the country. This national distributor agreement will bring boAt’s TWS, Smartwatches, Neckbands, Headphones, Speakers, Chargers, and more to major markets including Dhaka, Chattogram, Khulna, Rajshahi, Rangpur, Mymensingh, Sylhet, and Barishal.
The collaboration aims to leverage the similarities in consumer preferences between India and Bangladesh to boost sales in the region. DX Group will support boAt by assisting with local partnerships, customer acquisition, and expanding its market presence. Through a joint go-to-market approach, boAt will share its regional leadership with DX Group and provide continuous support.
This strategic partnership with DX Group allows boAt to strengthen its position as a leading audio and wearable brand in the international market, tapping into the growing demand for their products in Bangladesh