BRAC Bank’s Astha app has rapidly grown to 700,000 users, reflecting its rising popularity in digital banking. In September 2024, the app set a record with over Tk 1,250 billion in monthly transactions and a total of Tk 9,200 billion for the year, up from Tk 7,100 billion in 2023. Starting 2024 with 500,000 users, Astha added 200,000 more in under a year. Offering features like fund transfers, bill payments, and secure OTP-based transactions, the app has introduced innovations such as ‘Astha Lifestyle’ and ‘Charge-free banking,’ enhancing its appeal and market impact.
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