BTRC Fines Telecom Operators for Excessive SMS Promotions

Industry: Telecom
Company: Banglalink, Grameenphone Limited (GP), Robi
Company Intelligence Tag: Regulatory Insights

The Bangladesh Telecommunication Regulatory Commission (BTRC) has fined Grameenphone, Robi, and Banglalink Tk 5 lakh each for exceeding the daily limit of three promotional SMSs, violating industry rules. The operators argue that more SMSs are needed due to low delivery rates (below 70%) caused by system and handset issues, and to ensure effective customer engagement, especially among non-smartphone users. Despite offering a “Do Not Disturb” option, they claim the restriction hampers product promotion. Experts suggest the BTRC should prioritize more critical issues like service quality and competition instead of focusing on SMS limits.

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