BTRC to Launch AI-Based Call Center

Industry: Telecom, Telecom & Mobile

The Bangladesh Telecommunication Regulatory Commission (BTRC) plans to enhance customer service with an AI-based customer relationship management system and expand its call centre capacity. A seven-member committee has been formed to oversee the implementation of the AI system. This committee will set technical specifications and terms for selecting new call centre vendors through an open tender process. The initiative follows consultations with the state minister for telecom and ICT, who advocated for modernizing the call centre (known as 100) to improve service quality for mobile customers. The AI system aims to analyze customer complaints efficiently using machine learning, enhancing complaint resolution by identifying patterns and categorizing issues accurately. Since its inception in 2016, the BTRC call centre has handled complaints for mobile and telecom services. Operations were previously managed by Impel Service & Solutions until January 2022, and currently by Genex Infosys under a contract expiring in January 2025. As of February 2024, the call centre resolved approximately 85 percent of the 10,936 complaints received from March 2023 to February 2024.

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