Consumer Uncertainty Impacts Electronics Sales

Industry: Electronics, Electronics, Home Appliances

Bangladesh’s electronics sector faces challenges due to inflation, currency devaluation, and reduced consumer spending. An 11% taka devaluation increased import costs, impacting prices. Consumer uncertainty, political unrest, and LC issues disrupted supply chains. Singer Bangladesh adjusted strategies, offering flexible payments and targeted promotions to RMG workers and teachers. Despite a sales decline across major categories, essential appliances may recover faster. The 2024 budget’s increased import duties and repeated flooding further impacted sales. Companies are optimizing operations, leveraging AI, and focusing on cost management and customer engagement. Optimism exists for 2025, with potential buyers like farmers and government employees.

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