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Dhaka Mass Transit Partners with Mediacom

Industry: ICT Sector, Logistics, Logistics & Shipping, Media
Company: Dhaka Mass Transit Company Ltd (DMTCL), Mediacom Ltd
Company Intelligence Tag: Marketing Insights, Partnership Insights

Dhaka Mass Transit Company Ltd (DMTCL) and advertising agency Mediacom Ltd have signed an agreement for inside branding services within the metro rail system. Mediacom will be the exclusive agency responsible for managing advertising campaigns within the metro rail environment. This collaboration offers organizations and brands the opportunity to seamlessly run video ads, dynamic content, and fixed sticker ads within the metro rail. The move underscores the significance of transit advertising in reaching a captive audience during their daily commutes. This strategic partnership presents valuable opportunities for businesses aiming to target urban commuters.

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