Domino’s Pizza Bangladesh has launched the “Box e Hobe Gorjon” campaign, leveraging augmented reality (AR) to enhance the cricket World Cup experience. The unique packaging, featuring a QR code, activates an immersive AR filter of the Cricket Stadium when scanned.
Users can immerse themselves in vibrant visuals and use a virtual decibel meter to showcase their cheering enthusiasm for the Tigers. Daily winners with the highest decibel scores receive a special Fan Jersey. Domino’s Pizza also offers a 12% discount on online orders throughout the Cricket Season, considering fans as the “12th Man” for Team Tigers. Exclusive combos named “Cheeky Single,” “Quick Double,” and “It’s Maximum” provide up to Tk397 discounts, available in all 23 stores.