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DX Group Launches International Lifestyle Brands

Industry: Electronics, Electronics, Lifestyle
Company: DX Group
Company Intelligence Tag: Business Insights

Bangladeshi conglomerate DX Group recently hosted the ‘Grow with DX’ event, unveiling ten renowned global lifestyle brands in the Bangladeshi market. The event showcased a range of hero products, including wearables, audio devices, and gadgets from brands like BoAt, QCY, Amazfit, 1More, Promate, TAGG, Ezviz, Riversong, Energizer, and Xiaomi. To overcome market challenges, DX Group emphasized consistent product availability through an online exclusive model, competitive pricing, direct sourcing from manufacturers to combat counterfeits, and an official warranty claim system. Chairman and CEO shared their vision of bringing innovative products to tech enthusiasts and making world-class lifestyle products accessible to the young generation. Additionally, DX Group announced three new ventures: Life Plus, a health and personal care retail chain, a digital lifestyle retail chain, and Shuttle Cafe, a multi-cuisine chain restaurant. The event also introduced exciting new products like QCY GTC Smartwatch, Amazfit T-Rex Pro Smartwatch, BoAt Airdopes 141 Earbuds, 1More Piston Buds Pro, Promate Torq 10 Power Bank, and more.

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