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EBL and Daraz Introduce Visa Card collaboration

Industry: Bank, E-Commerce, Financial, Start-Up
Company: Daraz Bangladesh Limited, Eastern Bank Limited (EBL), VISA
Company Intelligence Tag: Partnership Insights

Eastern Bank PLC and Daraz Bangladesh have jointly introduced co-branded Visa cards as part of a program launched at the bank’s headquarters. The initiative was officially inaugurated by the managing director and CEO of Eastern Bank PLC, the managing director of Daraz Bangladesh, and the country manager of Visa for Bangladesh, Nepal, and Bhutan.

Other key figures from Visa, including the vice-president and head of merchant sales and acquiring for India and South Asia, as well as representatives from Eastern Bank PLC and Daraz, such as deputy managing director and head of retail and SME banking of the bank, chief operating officer and chief corporate affairs officer of Daraz, were also present at the launch event. This partnership aims to provide customers with enhanced payment options and benefits through the co-branded Visa cards.

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