Growing Demand for Local Air Conditioners

Rangs Electronics Limited (REL)  has unveiled the latest addition to their cooling solution lineup, the "LG dual inverter AC." The grand inauguration ceremony marked the official launch of this advanced air conditioning unit, as stated in a press release. The LG dual inverter AC boasts dual inverter technology, offering exceptional energy savings of up to 70%, rapid cooling that is 40% faster, and reduced vibrations by 57%. It features a durable "TÜV Rheinland" certified gold fin condenser with four-layer protection, ensuring longevity.

India's top audio and wearable brand, boAt, has partnered with DX Group, a renowned conglomerate in Bangladesh, to distribute its product range across the country. This national distributor agreement will bring boAt's TWS, Smartwatches, Neckbands, Headphones, Speakers, Chargers, and more to major markets including Dhaka, Chattogram, Khulna, Rajshahi, Rangpur, Mymensingh, Sylhet, and Barishal. The collaboration aims to leverage the similarities in consumer preferences between India and Bangladesh to boost sales in the region.

Singer Bangladesh, a leading electronics brand, has unveiled its highly anticipated flagship television, the '4K LED: Primax Series.' The grand launch event took place on  23 May at a prestigious hotel in Dhaka. The new Primax Series TV boasts state-of-the-art features, including stunning 4K resolution, delivering an immersive viewing experience. With Singer Bangladesh's commitment to providing cutting-edge technology, the Primax Series sets a new standard in the television industry.

Air conditioners (ACs) have become increasingly popular among all classes in Bangladesh. Previously considered a luxury item for the upper class, ACs are now in high demand due to factors such as 100% electrification, increased purchasing power, affordable prices, and efficient services. Local brands such as GREE, Walton, Singer, Media, and Vision have gained significant market share, accounting for around 70 to 75% of the AC market. Meanwhile, renowned international brands like Panasonic, Daikin, LG, Samsung, Sharp, General, Toshiba, and Whirlpool cater to the preferences of higher middle-class and premium customers.

Star Tech Ltd has released the Lenovo IdeaPad 1 14AMN7, featuring the first DDR5 5500MHz RAM on consumer-grade laptops, with a dedicated camera privacy shutter, larger battery, and fast charging. The 2023 IdeaPad 1 was released in March of this year and saw a steeping success, but this time the device comes with the first DDR5 55500 MHz of RAM. Two variants of the IdeaPad 1 series are storming the Bangladeshi market, one with a 14.6” TN Display and the other with a 14” variant.

The sales of air conditioners (AC) have risen sharply in recent weeks due to a severe heatwave in Bangladesh, with Dhaka recording its highest temperature in 58 years. Importers, manufacturers, and sales centers in the capital are reporting four times higher than usual sales and two-three times higher sales than in April last year. Electromart, the marketer of the country's highest-selling Gree AC, is witnessing a boost in sales compared to last year, with sales doubling in Dhaka and Chattogram cities.