The Insurance Development and Regulatory Authority (IDRA) has authorized life insurance companies in Bangladesh to provide comprehensive health insurance policies, breaking the monopoly held by non-life insurers. In a recent circular, IDRA formalized this decision, opening up opportunities for market competition and potentially reducing policy costs. Previously, only non-life insurers were permitted to offer health insurance policies with short-term durations. However, with the latest circular, life insurers are now allowed to design, price, and sell medical products in the market.
This development is expected to increase competitiveness and lower premiums. Health insurance has gained popularity, particularly due to the impact of the COVID-19 pandemic, with corporate houses being the primary clients. By expanding the health insurance market, life insurers can reach more customers and offer more affordable coverage. While the immediate results may be limited due to distribution challenges, partnerships with banks through bancassurance are seen as a potential solution. Despite the initial cash burn caused by high claim frequency and short policy durations, the health insurance market presents significant business opportunities for insurers.