IPDC Finance has introduced a new logo for ‘Joyee,’ its business loan service platform tailored for women entrepreneurs. The refreshed logo represents confidence, creativity, and determination. Launched in 2018, ‘Joyee’ supports women by providing business loans and enhancing their skills through four main pillars: Access to Finance, Access to Market, Access to Business Support, and Access to Capacity Development. IPDC recently expanded the platform’s reach with a new sub-branch, ‘Joyee 360,’ in Mirpur, Dhaka. This new logo underscores IPDC’s commitment to fostering a more inclusive financial environment, aimed at empowering women entrepreneurs to overcome financial challenges and succeed in their ventures.
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