Amidst rising competition in the job market, university students are increasingly prioritizing job preparation over academic pursuits. Job-oriented guidebooks, tailored for positions like the Bangladesh Civil Service (BCS) and others, are in high demand, with the market valued at Tk 700 crore. Students allocate significant time and resources to studying for exams and acquiring relevant materials. Sales of BCS-centric publications dominate, driven by a growing number of job seekers. Online platforms like Rokomari.com report a surge in sales of career-related books, reflecting a trend towards proactive job seeking among students. This shift raises concerns about the balance between academic education and job readiness in higher education institutions.
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