Bangladesh’s refrigerator manufacturers are shifting focus from import dependence to global market expansion, driven by the $50 billion global refrigerator market growing at a 5.6% annual rate. With Asia Pacific leading, Bangladesh aims to diversify its export basket beyond apparel, as highlighted by UNCTAD’s Production Transformation Policy Review. Local brands like Walton dominate the domestic market with over 90% share and are aggressively expanding exports. Walton alone aims to increase exports from 1 lakh units to 3 lakh units annually by 2026, capitalizing on its technological advancements and market research. Other brands like Vision and Electro Mart are also entering international markets, leveraging local manufacturing capabilities and adapting products for regional demands. This transformation underscores Bangladesh’s potential in electronics and calls for supportive policies and investment to enhance competitiveness and market access globally.
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