Mojo’s Support for Palestine Drives 30% Sales Surge

Industry: Beverage & Dairy, Consumer & Retail
Company: Akij Food & Beverage Ltd (AFBL)
Company Intelligence Tag: Business Insights

During the Isreal-Gaza war, some people boycotted Coca-Cola and looked for alternative ways to support Palestine. In Bangladesh, this resulted in a shift in the soft drink market, with people choosing domestic brands over international options. Mojo, produced by Akij Food and Beverage Ltd, became the preferred choice for many. They started a campaign called “Mojo Support Palestine,” where Tk1 from each purchase was donated to Palestine’s development.

So far, Mojo has contributed Tk1,50,000,00 to Palestine, including Tk1 crore from their company fund and Tk50 lakh generated from the sales of the campaign. This support has led to a 30% increase in Mojo’s sales, while Coca-Cola and Pepsi have experienced a decline.

People chose Mojo because they wanted to boycott companies that support Israel and help their Palestinian brothers. The campaign focuses on providing support for essentials like food, clothing, shelter, and medicine, and ensures transparency for donors by showcasing how the funds are used.

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