Nagad Introduces Smart Payment Option at Cattle Haats

Industry: Financial, Fintech
Company: Nagad
Company Intelligence Tag: Marketing Insights

Nagad, a leading mobile financial service provider in Bangladesh, has launched a smart payment option at cattle haats (markets) to facilitate safe and convenient buying and selling of sacrificial animals. In collaboration with government initiatives, Nagad has set up booths and deployed staff in ten smart cattle markets in Dhaka and Chittagong. Customers using Nagad for transactions at these markets receive attractive gifts while ensuring maximum security. The initiative aims to promote cashless transactions, curb the use of counterfeit notes, and contribute to the country’s transition to a “Smart Nation.” Nagad has also been preferred by customers for online sales of sacrificial animal purchases in recent years.

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