Online grocery sales in Bangladesh have seen a decline due to prolonged inflationary pressures, with a 20-30% drop reported since last year. Despite a surge during the COVID-19 pandemic, reduced purchasing power amid rising inflation has led consumers to cut back on online purchases. Major players like Chaldal and Khaas Food have faced shrinking sales growth post-pandemic, attributed largely to inflation. Challenges such as transportation infrastructure, operational costs, and maintaining price competitiveness persist for online grocers.
However, internet connectivity has improved accessibility, with cashless payments enhancing convenience. Traditional superstores like Agora and Shwapno also offer online services, experiencing significant growth during the pandemic. Despite challenges, the online grocery market is poised for substantial growth, with a projected revenue of $1.10 billion by 2024 and an annual growth rate of 18.40%. While 7.0% of customers shop online, challenges like VAT on delivery services and ensuring timely delivery and quality remain.