Bangladeshi e-commerce platform Pickaboo has successfully raised $1.5 million in a Pre-Series A funding round led by IDLC Venture Capital Fund I. Other participants in the round included Startup Bangladesh Limited, Sr Infin, and Gero, prominent global investors in the tech startup sector. Pickaboo, initially established in 2016 as a mobile phone and gadget-focused online marketplace, has evolved into Bangladesh’s first omnichannel mobile and electronic appliance e-commerce startup.
The platform’s unique approach combines both digital and offline sales, enabling customers to shop either online or in physical stores. Traditional retailers can also establish multi-branded smart gadget shops under the Pickaboo brand. By prioritizing authentic products, fast deliveries, and secure payment methods, Pickaboo has gained a strong reputation in a market often plagued by fake items and unreliable services.
The company distinguishes itself with same-day delivery in Dhaka City and next-day delivery nationwide, facilitated by real-time order management technology. Pickaboo collaborates with more than 300 major mobile and electronics brands, including Samsung, Apple, Xiaomi, Redmi, Infinix, Tecno, and Haier. The funding secured in this round will help Pickaboo enhance its user experience, expand its offline stores, introduce new product categories, and grow its team, with the goal of becoming the dominant omnichannel platform in the electronics-appliances and mobile phone category in Bangladesh.
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