PriyoShop’s CMSME Card Wins Mastercard Innovation Award

Industry: E-Commerce
Company: Priyoshop
Company Intelligence Tag: Marketing Insights

PriyoShop, in collaboration with LankaBangla Finance PLC and Mastercard, has developed Bangladesh’s first co-branded CMSME credit card, earning the Mastercard Excellence Award 2024 for Innovation. Presented by Bangladesh Bank Governor Dr. Ahsan H. Mansur, this fintech breakthrough empowers MSMEs by boosting buying power, ensuring financial transparency, and protecting small retailers from predatory lending.

The card fosters financial inclusion and digital efficiency, driving transformative change in the B2B sector. Syed Mohammad Kamal, Mastercard’s Country Manager, highlighted its role in creating a robust digital financial ecosystem. The award ceremony, themed “Leading by Resilience,” was attended by senior officials, with U.S. Embassy Acting Deputy Chief of Mission Trishta Maula as the guest of honor.

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