Bangladesh’s apparel exports to non-traditional markets surged by 20.54% year-on-year in 2023, reaching $8.87 billion, up from $7.36 billion in the previous year. Japan led the non-traditional markets, importing $1.68 billion worth of apparel, marking a 26.53% growth from 2022.
Russia imported $479 million worth of apparel, a 13.13% increase from the previous year. Apparel exports to non-traditional markets accounted for 18.72% of total exports in 2023, up from 16.10% in 2022. Despite a slowdown in global apparel demand, Bangladesh’s apparel sector performed well in non-traditional markets. The president of the Bangladesh Garment Manufacturers and Exporters Association attributed this success to exporters’ commitment to diversifying the export portfolio and emphasized the need for more efforts, branding, and promotion to unlock further growth opportunities in new markets.