Robi Axiata Limited has secured sponsorship rights for the Bangladesh national cricket team for three and a half years. The deal, worth Tk50 crore, extends from February 2022 to July 2027. This agreement, signed at the BCB headquarters, replaces Daraz as the team’s sponsor. Robi’s previous sponsorship with BCB was terminated in 2018 due to player agreements with rival telecom companies. The new deal includes a clause restricting players, including the captain and vice-captain, from signing with other mobile network operators. Despite the sponsorship money being lower than Daraz’s previous deal, BCB considers the agreement favorable, emphasizing its overall benefits.
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