A partnership between ShopUp’s B2B arm, Mokam, and Shukran aims to enhance the distribution of local brands and products nationwide in Bangladesh. Mokam will exclusively distribute Shukran rice, utilizing its distribution centers across the country to deliver directly from the mill to small retail shops, ensuring quality and minimizing waste. This collaboration addresses distribution challenges faced by local producers and manufacturers due to a fragmented value chain, providing access to affordable and quality local products for consumers. ShopUp’s commitment to promoting homegrown brands and products strengthens the domestic market by reducing import reliance. Through its network of small shops, ShopUp connects mills and manufacturers, creating a seamless channel for a fully local supply chain, ultimately benefiting 31 million people in Bangladesh.
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