With an impressive 90% market share, locally manufactured and assembled televisions have taken command of Bangladesh’s TV market, a notable shift from full dependence on imports just 12 years ago. This transformation is attributed to government policy support and investments from both local and multinational companies.
In FY 2010-11, a significant reduction in import duties for electronics spurred growth and attracted investments. The current market value stands at Tk 4,600 crore, with an annual local demand surpassing 1 million units. Despite a 12 percent annual market growth since the tax cut, TV sales are expected to decline to 750,000 units this year due to inflationary pressures and economic vulnerabilities. Walton, the country’s leading TV manufacturer, claims a 30 percent market share, while other multinational companies like Samsung and LG have also invested in the thriving market. The industry, evolving towards fully-fledged manufacturing, emphasizes the importance of local production for sustaining competitiveness.
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